Tell your story.
But don't stop there. It can't stop there.
Messaging is the heart of every business. You get it wrong and your 'first impression' opportunity just took off. And, it's an every day commitment. Customers find you through a multitude of ways every day but if you don't tell a compelling story, they'll check out.
The priority on this needs to change for most companies. It's not a by-product of what you do. It's your company's personality, its ego, its brand.
Messaging is the heart of every business. You get it wrong and your 'first impression' opportunity just took off. And, it's an every day commitment. Customers find you through a multitude of ways every day but if you don't tell a compelling story, they'll check out.
The priority on this needs to change for most companies. It's not a by-product of what you do. It's your company's personality, its ego, its brand.
fix it.
